What We Do
Our Mission and Initiative
Our Mission
"Our foundation is dedicated to promoting the use of indigenous plants to conserve water and advocating for sustainable construction materials to reduce waste. We aim to inspire our community to embrace these practices, fostering a greener, more sustainable future for the UAE."
A Green UAE
The UAE is a nation committed to progress: creating the best place on Earth for their citizens to live. Moreover, a better future is a greener one, since that affords future generations to live the same luxuries as we do now. This philosophy is demonstrated for the different Emirates’ plan for 2040 and beyond.
By 2050, the UAE aims to reduce carbon footprint of power generation by 70 percent. Moreover, the emirate of Dubai is working towards producing 75 per cent of its energy requirements from clean sources by 2050.
“The UAE is a country full of people from every corner of the globe working to build a better future. Shouldn’t that future be a greener one.
Karan Shroff, founder of the Emirates Green Initiative
Our Initiative
The UAE, with its unique climate and ecosystem, offers a rich variety of indigenous plants that are naturally adapted to thrive in arid conditions with minimal water. By integrating these native species into our landscapes instead of foreign ones, we can significantly reduce water consumption, promote biodiversity, and create resilient green spaces. Additionally, our commitment extends to the construction industry, where we advocate for the use of sustainable materials that minimize waste and reduce the carbon footprint of building projects. By educating the community, partnering with local businesses, and supporting innovative practices, we aim to lead a transformation towards a more sustainable and environmentally conscious future.